With the astronomical rise of data messaging such a iMessage and Google Hangouts, it’s no surprise person-to-person (P2P) SMS is fading – but that’s only half the story.
Studies around the world have identified vast opportunities in Application-to-Person (A2P) messaging, and less widely documented is the potential for Machine-to-Machine (M2M) and Over the Air (OTA), also known as Over the Top (OTT) messaging.
In this recent article in the Blouin News Blog Bart Vandekerckhove, Head of Mobile Messaging at International wholesale telecoms carrier BICS notes that even as OTT messaging businesses continue to enjoy international success, SMS will act as a consistent and useful technology.
“[SMS growth] will be driven by the growth in A2P messaging and enterprises’ need for a reliable, ubiquitous technology to communicate with their customers wherever they are in the world.”
Think back 10-15 years ago when text messaging started gaining momentum. You’re sitting on the couch watching your favourite current affairs show on television.
The presenters hold a survey on a particular issue, asking viewers to text their vote to a designated shortcode – costing the user anywhere from 20c-80c – essentially ruling out a large portion of the population, skewing the vote.
Fast track to today when the vast majority of the world’s population of 7 billion own a mobile phone. More than half own a smartphone and communicate via a huge range of platforms – in particular via free OTT messaging services such as WhatsApp and Viber. Suddenly there’s much more opportunity for companies and brands to connect with customers and users.
Now thanks to easy-to-set up applications that allow fast notification and alerts through SMS, such as Modica’s cloud-based platform that can collect data from a variety of sources in one place, people can weigh in on public debate, vote, donate money or enter competitions and subscriptions, from a variety of channels.
While Modica has been providing A2P messaging services for more than 10 years now, over the past two years we’ve partnered with OTT message providers around the world, allowing us to cover multiple channels and ensuring our customers near-ubiquitous coverage.
M2M is another area with huge potential we’re working in as well.
Think of machinery in remote locations such as weather stations, irrigation pumps, water reservoirs, wind turbines and solar powered stations.
With no internet connection and poor mobile coverage, M2M messaging is ideal for collecting bulk data from a multitude of machines in a vast area, and putting it all in one place, giving the user easy access to the data from anywhere in the world.
Capacity Magazine’s recently released report SMS Wholesale Special: The A-to-Z of A2P, pinpoints five specific industries to watch if the growth in A2P SMS revenues reaches expectations: Transport and Logistics, Healthcare, Banking and Finance, Retail and Hospitality and – ironically – OTT players.
Modica provides a range of mobile messaging services via their cloud-based enterprise platform, and with more than 10 year’s experience, are just the folk to talk to about the best and most efficient way for you to connect with your users.