More than 95 per cent of mobile phones are text enabled, which makes SMS a cost-effective and efficient method for brands and businesses to keep in touch with their customers.
Studies show people are increasingly tuning in on their mobile devices rather than their desk top or lap top computers. Today’s consumers are mobile, they’re always on the go and using their mobile devices to send, receive and search for information, all in their own time.
While SMS provides businesses with a huge opportunity to engage with their customers directly, consumer expectations are constantly growing and marketers need to remember to communicate appropriately and respectfully.
Below is a fantastic infographic from SlickText.com, outlining best practices for communicating with mobile subscribers.