At 23 years young the humble text message is often viewed as an antiquated form of communication. But in reality, contemporary SMS plays a lead role in bridging modern technologies.
From its simplicity and cost-effectiveness to the benefits of two-factor-authentication (TFA) and high user engagement rates – SMS is here to stay.
According to a new report published by Future Market Insights global demand for the application-to-person (A2P) SMS market was valued at around USD $55 billion in 2014, and is expected to reach USD $70.00 billion in 2020.
Increasing mobile phone usage and development of mobile applications is the driving force behind the global A2P SMS market.
In the past few years Modica has invested heavily in developing its API and building strong partnerships with telcos around the world.
Servicing 200 countries, we’re pretty excited about the opportunities in A2P SMS – particularly in the high-growth countries in Latin America and North America, where we’ve recently developed key partnerships with local telco providers.
A2P SMS is a powerful, simple and cost-effective way for businesses to communicate with their customers, and OMNI (Modica’s innovative integrated application programming interface API) allows businesses to quickly and easily provide their users with news, tips, reminders, alerts and promotional and marketing campaigns.
Financial institutions and banks, travel and transport providers, retailers, hospitality operators and health providers are all expected to turn to SMS as a reliable way to reach out to their customers in an increasingly mobile society.
Given text messaging’s helpful and non-intrusive nature and high open and response rate, customers will continue to welcome SMS services from brands and businesses.