A2P Category

Companies and Industries Successfully Using SMS

Most of us know SMS as being a quick, efficient and non-threatening way to chat. Over the past few years, you will have noticed a growing number of companies are using SMS to connect with you.  From appointment reminders and transport updates, to booking confirmations and identity verifications - companies are turning to application-to-person (A2P) SMS [...]

SMS crucial for crisis communications

When it comes to public communications during times of widespread disaster, there is no one solution for all scenarios, a recent study has found. The findings are from a comprehensive 18 month study of the relief effort following Typhoon Haiyan in the Philippines by four universities who focused specifically on technology such as SMS and Social [...]

SMS bridges modern technologies

At 23 years young the humble text message is often viewed as an antiquated form of communication.  But in reality, contemporary SMS plays a lead role in bridging modern technologies. From its simplicity and cost-effectiveness to the benefits of two-factor-authentication (TFA) and high user engagement rates - SMS is here to stay. According to a new [...]

A2P on the rise

With the astronomical rise of data messaging such as iMessage and hangouts from Google, it’s no surprise person-to-person (P2P) SMS is fading - but that’s only half the story. Studies around the world have identified vast opportunities in Application-to-Person (A2P) messaging, and less widely documented is the potential for Machine-to-Machine (M2M) [...]
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