Mobile Marketing Category

Companies and Industries Successfully Using SMS

Most of us know SMS as being a quick, efficient and non-threatening way to chat. Over the past few years, you will have noticed a growing number of companies are using SMS to connect with you.  From appointment reminders and transport updates, to booking confirmations and identity verifications - companies are turning to application-to-person (A2P) SMS [...]

SMS bridges modern technologies

At 23 years young the humble text message is often viewed as an antiquated form of communication.  But in reality, contemporary SMS plays a lead role in bridging modern technologies. From its simplicity and cost-effectiveness to the benefits of two-factor-authentication (TFA) and high user engagement rates - SMS is here to stay. According to a new [...]

SMS based unique code competitions made easy

Modica Competition Engine
Creating a unique entry, code-based SMS competition has never been easier with the latest release of a web-based Code Generator tool as the newest component of our Competition Engine. Interactive competitions requiring participants to text a unique code are now super easy with our Code Generator tool, which can produce millions of unique codes as [...]

Teenagers Prefer SMS

After catching up with their friends in person, text messaging is the most popular form of communication among teens in the US, according to a recent report from Pew Research. Despite the astronomical rise of instant messaging apps such as Facebook’s messenger, SnapChat and What’sApp and special purpose apps such as YikYak, Whisper and Kik, the [...]

A2P on the rise

With the astronomical rise of data messaging such as iMessage and hangouts from Google, it’s no surprise person-to-person (P2P) SMS is fading - but that’s only half the story. Studies around the world have identified vast opportunities in Application-to-Person (A2P) messaging, and less widely documented is the potential for Machine-to-Machine (M2M) [...]
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