More than 130,000 Z service station customers tried their luck by texting around 2 million entries in to the "Fish for Prizes" competition
Modica partnered with digital and marketing agencies Heyday and JWT to deliver a nationwide mobile campaign for retail that was both creative and simple. Customers who purchased $20 worth of petrol got a fishing permit with a code they could text in to win.
Modica managed mobile entries, web integration and compliance with the law, New Zealand Telecommunications Forum guidelines and mobile carrier texting rules. With entry numbers like that, it looks like customers were hooked.
The team at Modica are really easy to partner with and have a great understanding of how to use mobile to get the best result from a digital campaign.
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Through their digital transformation programme, Countdown has utilised the Omni SMS platform to streamline their online shopping experience and evolve the consumer journey with reliability and ease.
Communication channel choice is crucial for the New Zealand Defence Force. That’s why they've added Modica's SMS messaging to offer more options when communicating with potential recruits.
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