Hurricanes

Kiwis love their rugby and the Hurricanes make sure passionate fans keep up to date via SMS.

The Hurricanes  is a New Zealand professional rugby union team based in Wellington that competes in Super Rugby.

The Hurricanes send game information, special event alerts and competition info straight to the pockets of loyal supporters pre-, during and post-game.

Modica has helped make targeted messaging a core component of the teams broader marketing strategy.

The Hurricanes now send more than 32,000 messages to their supporters throughout the season. Score!

  • “Communication is critical in an emergency. In a situation where people’s lives were potentially at risk, we had to be sure the platform we used was reliable and could get messages out to our staff and stakeholders quickly. The Optus and Modica Group team understood the urgency of our requirements and made sure the setup and training went smoothly, even with such a fast turnaround.”
  • Townsville City Council

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