New Zealand Defence Force

Communication channel choice is crucial for the New Zealand Defence Force. That’s why they've added Modica's SMS messaging to offer more options when communicating with potential recruits.

The primary role of the New Zealand Defence Force (NZDF) is to protect New Zealand from security threats and to work with New Zealand’s allies to contribute to global defence.

People who apply to work in the Army, Air Force or Navy can choose SMS as their preferred two-way communication channel with their Recruitment Coordinator.

Messages are automatically logged in Salesforce.com so the NZDF has a full record of conversations – no matter what the channel. What’s more, recruitment events can be configured to send automated administrative reminders and customised to-do lists – increasing attendance rates and reducing ongoing administrative costs.

Davanti Consulting used Modica’s SMS Gateway API to connect messaging with Salesforce, the NZDF’s recruitment system.

Communication channel selection and volume data also provide NZDF with accessible information to fuel their evidence-based decision-making and inform future communication strategies.

  • “Communication is critical in an emergency. In a situation where people’s lives were potentially at risk, we had to be sure the platform we used was reliable and could get messages out to our staff and stakeholders quickly. The Optus and Modica Group team understood the urgency of our requirements and made sure the setup and training went smoothly, even with such a fast turnaround.”
  • Townsville City Council

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