Rich Media Messaging (RMM)
Rich Media Messaging (RMM) is a mobile messaging service that adds a richer experience than traditional SMS. The recipient enjoys rich media content through a personalised journey. Enabling customers to increase engagement and efficiency.
All industries can benefit from incorporating rich media content in their messages to drive more proactive and actionable communication. By adjusting the types of messages, companies from retail, marketing, financial services, utilities, travel and logistics can increase collection rates, improve customer engagement and increase operational efficiency.
Benefits of RMM
Achieve click through rates in excess of 60%, with an increase in conversion rates of 39%
We can create, manage and send multi-tier campaigns via our easy to use, no code Campaign Builder.
We can create powerful communications and enable business processes by integrating with the open API
Gain better insight into your customer behaviour through engagement analytics
Initiate messages via SMS, email, and QR codes
Payment collection with RMM
Many companies are thinking of new ways of collecting payments. While some are combining different payment methods via calls, post and emails, we propose a smarter approach.
The mobile payment solution via Rich Media Messaging has proven more effective than email or phone calls, with an engagement rate of over 68% and a payment rate of up to 50%.
Calls & letters
Delivery of postal payment reminders can’t always be guaranteed. Chasing letters can be time-consuming and costly. Telephone and voicemails can be expensive and they are usually avoided by customers.
Text & email
Going beyond delivery methods, the style and content of mobile payment reminders matters to consumers. People are more likely to respond to a late payment reminder if the message was friendly and helpful.
How RMM can enhance your business
Support secure online payments via: PayPal, Stripe, PaySafe, Global Payments and others via our integration with their Hosted Payment Solutions.
Utilise fully customisable branding, logos, fonts, video and image carousel content. Personalise call-to-action buttons for bigger impact. Provide better customer experiences by generating QR codes and barcodes for coupons, loyalty cards, event passes and in-store credit.
Ensure a customer can upload an image or file via their camera or from their documents via RMM.
Sell your app via RMM on the App Store or Google Play with a short customer journey.
Ensure you customer can submit a signature if required. This is perfect for the insurance industry.
Provide a better customer experience by generating QR codes and barcodes for coupons, loyalty cards, event passes and in-store credit.
Integrate with any third party service provider, such as CRM via the RESTful API.
Consolidate digital, mobile and social channels into a single platform. Deliver results faster, reduce costs and improve the user experience.