KidsCan provide the essentials to Kiwi kids affected by poverty so they can participate in learning and have an opportunity for a better future.


The Lunchbox Day initiative asked Kiwis to help give lunch to kids in 70 decile 1 to 4 primary schools. To make it easy they could text Lunch to 8595 and instantly donate $3.

The text donation call to action was promoted nationwide on TV3, across multiple print publications and through word of mouth by enthusiastic supporters. 67,794 messages were sent and nearly half the money raised during the campaign was donated via text.

Modica took care of the technical aspects of text donations, freeing up KidsCan and Campbell Live to focus on encouraging people to give.

We'd like to thank the team from Modica for their epic response and support for the KidsCan School Lunchbox day appeal. We raised over $200,000 to feed hungry Kiwi kids.


Journalist, TV3

  • “Communication is critical in an emergency. In a situation where people’s lives were potentially at risk, we had to be sure the platform we used was reliable and could get messages out to our staff and stakeholders quickly. The Optus and Modica Group team understood the urgency of our requirements and made sure the setup and training went smoothly, even with such a fast turnaround.”
  • Townsville City Council

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