Rich Media Messaging (RMM) is a mobile messaging service that adds a richer experience than traditional SMS. The recipient enjoys rich media content through a personalised journey. Enabling customers to self-serve, increases engagement and efficiency.
All industries can benefit from incorporating rich media content in their messages to drive more proactive and actionable communication. By adjusting the types of messages, companies from retail, marketing, financial services, utilities, travel and logistics can increase collection rates, improve customer engagement and increase operational efficiency.
Benefits of RMM
Achieve click through rates in excess of 60%, with an increase in conversion rates of 39%
Gain better insight into your customer behaviour through engagement analytics at a "per pixel" level
Create, manage and send multi-tier campaigns via our easy to use, no code Campaign Builder
Initiate messages via SMS, email, QR codes and WhatsApp for Business
Create powerful communications and enable business processes by integrating with the open API
Payment Collection with RMM
Many companies are thinking of new ways of collecting payments. While some are combining different payment methods via calls, post and emails, we propose a smarter approach. The mobile payment solution via Rich Media Messaging has proven more effective than email or phone calls, with an engagement rate of over 68% and a payment rate of up to 50%.
Calls & Letters
Delivery of postal payment reminders can’t always be guaranteed. Chasing letters can be time-consuming and costly. Telephone and voicemails can be expensive and they are usually avoided by customers.
Text & Email
Going beyond delivery methods, the style and content of mobile payment reminders matters to consumers. People are more likely to respond to a late payment reminder if the message was friendly and helpful.
Experts in mobile communication
