Execute your business continuity plan with SMS
SMS is a clear and effective communication channel.
With SMS, you can disseminate information quickly.
SMS can help you automate the provision of information.
SMS provides a low-friction way of responding.
Connect and engage with your customers
Our SMS platform will unlock your communication allowing you to better plan and communicate in emergencies. Manage business communications centrally, streamlining BCP processes:
SMS is fast & easy. You can use templates for quick communication.
Our API integrates with your system to ensures your contacts are automatically up to date - they can also be updated manually.
Support multiple lists for managing multiple audiences collectively or individually.
2-way messaging allows you to easily respond to people who need help or receive feedback and the cloud-based platform provides complete redundancy from any internal platform.
URL links can direct people to real-time info and more complex forms which can help people better self-assess situations or access more information if required.
Detailed message delivery reporting that allows you monitor your communications in real-time.
Ensure your business continuity messaging strategy performs
SMS is the most engaging form of communication available. The short form means people know the message will be concise and important. For many organisations SMS is the most under-utilised channel. A good strategy covers multiple formats, messages and actions to be taken.
Here are some top-level considerations for your messaging strategy:
Consider segmenting your audience. Bulk messaging ensures you reach everyone, but these comms can feel the most impersonal. Sending segmented messaging to different audiences can allow you to be more helpful and personalised.
Plan your comms beyond one-off messages. Consider how situations will change, and how you may send other communications. Numbering updates can help people understand the context of the information they are reading.
Frequent updates to key audiences can prevent rumours and lower anxiety. In places, sending shorter and more frequent comms are more effective.
Consider creating handset initiated communications, that is, automating the provision of information, to reduce pressure on your contact centre.
Go for clarity over cleverness. Clear thinking leads to clear writing and if possible, personalise your messaging with tags like {First Name} to improve engagement.
Match your message to your format and audience. Webinar, SMS, Social Media, and Email are all dramatically different. For more information on BCPs, business.govt.nz provides a wealth of resources.
