Skip to content
work blog
MarketingJun 2, 2022 12:00:00 AM1 min read

When it just has to work

SMS remains the most reliable, secure solution for your business communications. 

The recent outage at Facebook, WhatsApp and Instagram, caused businesses to reflect on the most reliable and effective options for communicating with staff, prospects and customers - and SMS remains king.

Here’s 5 reasons why:

1.More secure

Banks and Governments use SMS to authenticate users and transactions. Even WhatsApp uses it to confirm the identity of its users. SMS doesn’t access a user’s address book or notify other users.

2.More reliable

SMS doesn’t require an internet connection. Applications such as Facebook, WhatsApp, Skype and Twitter require a robust internet connection, usually 4G, to receive and send messages. 

3.Immediate attention

76% of people are more likely to read a message sooner if it’s an SMS message (Forbes).

4.More convenient

85% of mobile users prefer an SMS from businesses over other options (PCMag).


5. Greater reach

All mobile handsets have the ability to receive and send SMS, but not all can support mobile applications.

Established in 2001, our cloud-based messaging platform, connects directly to all Mobile Networks and customer software solutions, via secure API. We can process your messages at high speed and their status via our online platform or by push notification.

Talk to an expert